Suzanne Gerber

Seattle Children’s Brand Guidelines

Client: Seattle Children’s
Role: Lead Designer

I had the amazing opportunity to do a complete visual refresh of the Seattle Children’s Brand in 2020 starting with the logo which I updated to make more open and easier to see from far away (the older logo has smaller strokes and whale eyes). I also consolidated our color palette from 28 colors to 3 primary and 3 secondary. I also created layout and photography guidelines that were used throughout the organization on all collateral – digital, print, and environmental.