Suzanne Gerber

Donor Naming Opportunities Catalogue

  • A catalogue with photos of patients and stories

Title: Naming Opportunities Catalogue
Client: Seattle Children’s
Role: Visual Designer
Materials: print, digital

I worked with the donor stewardship team to create a concept, layout, and final design for a new naming opportunities catalogue. This is a list of all the buildings and rooms and areas that have the ability to be named for donor recognition. I wanted to integrate patient stories throughout that would inspire the donor to feel a meaningful connection to the hospital and the patients it cares for. To accomplish this, I focused on our patient ambassadors and integrated their stories throughout, placing them on the same spread as the hospital or area of the hospital that their care related to.