Title: Naming Opportunities Catalogue
Client: Seattle Children’s
Role: Visual Designer
Materials: print, digital
I worked with the donor stewardship team to create a concept, layout, and final design for a new naming opportunities catalogue. This is a list of all the buildings and rooms and areas that have the ability to be named for donor recognition. I wanted to integrate patient stories throughout that would inspire the donor to feel a meaningful connection to the hospital and the patients it cares for. To accomplish this, I focused on our patient ambassadors and integrated their stories throughout, placing them on the same spread as the hospital or area of the hospital that their care related to.
Suzanne Gerber 